Strategic Product & Design Leader | d.MBA | Enterprise Platform Transformation
I'm a Product Designer specialising in Developer Experience, with 10+ years designing 0–1 platform builds and large-scale transformations in regulated financial and enterprise SaaS environments.
Most recently as Head of Product Design at Macquarie's enterprise workflow platform, I drove an 80% adoption rate across 10,000+ global users and delivered a 90% reduction in manual processing time through AI-enabled automation — managing design strategy for SaaS platforms handling $130B in assets.
I'm currently pursuing a Design MBA (d.MBA), deepening my focus on value propositions, unit economics, and business models — so every design decision I make is grounded in commercial reality.
Design Pillars
How I approach every problem
01
AI & Agentic Workflows
Deep-diving into agentic orchestration — designing human-in-the-loop systems that keep people in control while automating the cognitive overhead that slows them down.
02
Strategic ROI
I treat design as a commercial lever. Every decision is anchored in unit economics — reducing time-to-value, increasing adoption, and creating measurable outcomes for the business.
03
System at Scale
I create design operations infrastructure — component libraries, design tokens, accessibility frameworks — that lets teams move fast without breaking consistency.
04
Evidence-Based Design
I've led 200+ user interviews and embedded research into every phase of design. Every significant decision is validated before it ships, meeting WCAG 2.2 AA standards throughout.
Technical Stack
Tools I work with
Design & Research
Insights & Validation
Emerging Tech
Product & Strategy
Collaboration
Beyond Work
A bit about me
At 18, I packed up and moved to Germany alone — an experience that shaped everything about how I approach the world. It taught me resilience, adaptability, and the value of genuinely connecting with people who see things differently than you do.
Outside of work, I prioritise time with my family above everything else. I train at the gym regularly, and when I need to switch off completely, you'll find me deep in a LEGO build, rewatching something from the Star Wars universe, or down a documentary rabbit hole with a very good coffee in hand.