Design KPI Tree
Map Your Product Design Metrics: From Business Goals to UX KPIs
Most design teams are great at shipping. Few are great at proving what it changed. This tool maps business objectives → design initiatives → UX metrics, so the impact of design is visible — not assumed.
How it works
01
Start with the business objective
Every design decision should be traceable to something the business cares about.
02
Name the design initiatives
These are the design bets — specific UX improvements you believe will move the objective.
03
Choose the right metrics
Don't start with metrics — start with user needs, then find what proves the need was met.
04
Track and report visibly
Design impact belongs in the same rooms where product and engineering report their numbers.
Business objective
Design initiative
UX metric
On track
Needs attention
Off track